After spending more than 10-years in the China direct-to-consumer (DTC) marketplace, Nathan Halsey has seen the market evolve from geo-fencing SMS campaigns in 2009, to traditional e-commerce websites now used in the U.S. to WeChat mini programs that provide in-app ecosystems for consumers, who rarely visit traditional websites today.
In the book, Nathan provides details on all of the available marketplace platforms available in China today, listing requirements and costs, social influencer marketing, paid-traffic and conversion techniques, and a deep dive into WeChat capabilities today and where the market is heading over the next 2 years.
Also covered is the current political climate regarding tariffs on foreign products entering China, how to leverage free-trade zones for importing, and current purchasing limitations per consumer allowed through cross-border channels.
This book is written for e-commerce brand owners, marketing agencies, and conventional brick-and-mortar retailers who want to tap into the direct-to-consumer market space in China.