YuShop Global | China Cross-Border
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We make selling to 700 Million WeChat shoppers in China simple.

Very Simple.

Download the YuShop Global Platform Overview  to discover how we make selling to China so simple, profitable, and turn-key.

What You Will Learn in PDF Download:

  • How COVID-19 has created an unprecedented opportunity to sell U.S. Made products to China
  • ​7 reasons why now is the best time to sell to China
  • ​A path to scaling to $1+ million per month in sales
  • How to sell your products seamlessly through the YuShop Platform
  • ​How our Platform Reaches 700 Million Chinese consumers 
  • ​Real YuShop Global case studies
  • ​And More.....

Discover Why Now is the Absolute Best Time

The demand for 'Made in USA' health & beauty products among China's affluent consumers has always been strong.

However, COVID-19 has created a huge demand to have these products shipped to their doorstep from America while shopping from their phone.

Our platform is the only platform in the market that can provide this service at the price we do.  We wrote the program.

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We have developed the world's 1st seamless sales channel into China's WeChat e-commerce ecosystem, offering brands access to 700 million potential new customers.

In most cases, the brands are able to acquire customers at a lower cost than their legacy method. Brands on our platform also experience higher return-on-ad-spend (ROAS) than they would with traditional digital marketing, and they have a much deeper customer prospect market to sell into (with less competition).

China Sales Funnel

Typically brands purchase paid ads (Facebook, Instagram, etc) to drive traffic to their e-commerce site.  We provide our brand partners an alternative channel for driving traffic and new customers with our proprietary china sales funnel.

We leverage our over 15,000 retail point-of-sale counters in China to drive "traffic" to our WeChat mobile display units, providing our brands a direct-to-consumer sale to build a China customer database to be monetized over and over again.


  • China is the #1 E-Commerce Market in the World - By the end of 2020, over 52% of all online purchases in the world will be made by a Chinese consumer.
  • Largest Millennial Population - The more than 350 Million millennials, representing 25% of the China population, account for over 60% of all online purchases
  • China Consumers Love Western Brands - Health, Beauty, Fashion, Baby Products,  and Pet Products are just some of the hot categories in demand in China.  Download the Feasibility Test on this site to learn how well your product could do in China.

We do all the work for you so you can focus on your core markets.

We are one of only a few non-Chinese owned companies to hold a China Cross-Border E-Commerce ("CBEC") license, allowing us to seamlessly move products into China, collect local currency for payments, and transfer money to the brand's home country.

We are the ONLY CBEC platform that provides small and medium businesses (SMBs) a distribution channel that merges point-of-sale retail counter placement with direct-to-consumer (DTC) sales transactions via WeChat Mini Programs.

We are able to place brand's products in targeted, high-traffic, retail locations with a WeChat QR scan code.  This innovative method allows Chinese consumers to use their WeChat app to simply scan-to-purchase your products.  In addition to sales, you will capture valuable Chinese consumer data for up-sell, cross-sell, and resale opportunities.


  • American Owned.  Work directly with our U.S. team while we manage the China operational and sales teams
  • 15,000+ Retail Locations: We have over 15,000 counter locations in our channel with our WeChat QR Scan Program integrated, giving us the ability to target many demographics (age, gender, shopping interests, etc)
  • Just-in-Time Inventory: We only ship what's already sold, so no need to tie up or risk inventory
  • ​High ROAS:  A term often used in digital marketing, return-on-ad spend (ROAS) has declined for most brands over the past 18 months due to rising digital marketing costs.  On average, we see a 3-6x ROAS or better, providing our brand partners with a very profitable customer acquisition model.
  • ​Quick On-Boarding:  In most cases, we can get a brand on the platform and generating revenue in less than sixty (60) days, including localization of marketing and brand collateral.

The Power of WeChat

The YuShop platform is a custom developed marketplace built inside the WeChat ecosystem.  

We believe WeChat is the future of China E-Commerce, with 79% marketshare today and over 1 billion daily users.


" December 2019 marked my 10th-year anniversary doing business in China.  I can tell you first-hand China can be the most lucrative market to sell products into, while at the same time being one of the most difficult to navigate.  

We have created the first China eCommerce cross-border platform built specifically for small and medium businesses.  It's what I wish would have existed when we first entered the market in 2009.

Depending on your product category and differentiator, China very well could become your #1 market in the world. After all, it is the #1 e-Commerce market in the world, with an expected 52% global market share by the end of 2020. 

If you are going to compete in E-Commerce, you can't ignore the China consumer."

- Nathan Halsey

Chat with Nathan

"I love to chat about all things related to importing and selling into China.  Even if you are not ready for China just yet, i'm happy to share our lessons learned, program details, and outlook on the market for the remainder of 2020.

We can accomplish this in an initial 30-minute call, click below to access my calendar and schedule a call"


Get the Book

Reserve Your Free Copy

After spending more than 10-years in the China direct-to-consumer (DTC) marketplace, Nathan Halsey has seen the market evolve from geo-fencing SMS campaigns in 2009, to traditional e-commerce websites now used in the U.S. to WeChat mini programs that provide in-app ecosystems for consumers, who rarely visit traditional websites today.

In the book, Nathan provides details on all of the available marketplace platforms available in China today, listing requirements and costs, social influencer marketing, paid-traffic and conversion techniques, and a deep dive into WeChat capabilities today and where the market is heading over the next 2 years.

Also covered is the current political climate regarding tariffs on foreign products entering China, how to leverage free-trade zones for importing, and current purchasing limitations per consumer allowed through cross-border channels.

This book is written for e-commerce brand owners, marketing agencies, and conventional brick-and-mortar retailers who want to tap into the direct-to-consumer market space in China.

Want to Discuss Further?

Would you like more information but not ready to schedule a call?  

Get in touch with us below with questions or comments you would like to send our way.

most clients experience a 
3-6X+ ROAS in first 90 days
over 1,500 available retail locations to sell in
explosive omnichannel growth opportunity
expansive press and social influencer networks
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